Online Video Value Chain 2012
The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010. Double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion market by 2014, according to 545 page multi-disciplinary research report.
The report, Video Value Chain 2012: CDN, Integrated Video Platforms, Advertising Networks, Ad Serving Solutions and Real Time Mediation Environments packages extensive and proprietary online video and mobile media market research produced by AccuStream Research.
Each value chain sector is analyzed by number of accounts, fill rates, gross ad billings, impressions delivered or cleared (by format and region of the world), detailed business model analytics, publisher payout percentages, core competencies, participation formulae, revenue (historical, current and forecast), global reach, market share, R & D initiatives, competitive threats and strategic positioning initiatives.
Price: $2,995.00
Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Media Spend, Inventory and Revenue Analytics
Online and mobile advertising networks, serving platforms and exchanges are projected to clear an estimated $5.65 billion in gross video media spend in 2011, according to this detailed interdisciplinary sector report.
This report is a comprehensive, data-driven assessment of each ad network sector, and the competitive cross currents interconnecting them. Media spend and net revenue growth trajectories are provided by sector, company and inventory format supported, that combined with business model analytics yields a complete inter-sector valuation, revealing multi-screen market dynamics and trends.
Mobile ad networks and platforms are forecast to account for 4.7% of combined inter-sector gross video media spend in 2011, up from 2.4% in 2010, measured against filled inventory of 107.5 billion global impressions.
Mobile video impressions are estimated to make up 7.9% of total inventory, often priced on a performance, or CPC basis (or eCPM equivalent), generating 18% of total billed mobile media. By contrast, online video ad networks, serving platforms and exchanges are on track to clear 340 billion impressions in 2011, normally paid against a CPM model.
Price: $2,895.00
Mobile Advertising Networks 2009 – 2013: Gross Media Spend and Revenue Analytics
Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue.
This sector research report analyzes total inventory by network, geography, billing models, pricing (CPC, CPM, CPA and eCPM) by ad format, fill rates, click-through rates and participation percentages.
Price: $2,495.00