Digital Video Advertising 2011 - 2014
Digital video advertising is projected to rise by 41% in 2011 to $5.6
billion, according to a sector analytics report published by AccuStream
Research.
This sector report consolidates multiple video inventory formats across
platforms including in-page video executions, pre/post/mid roll, mobile
video advertising, paid viral placements, overlays and podcasting.
Corresponding gross media spend for each format is presented in detail,
calculated against CPMs, sellout rates, impressions delivered by ad serving
platforms, or cleared through auction/mediation environments plus insertion
frequencies for pre roll executions that, when combined, reveal the size and
scope of the market.
Digital video media spend spiked 89% in 2010, a growth spurt triggered in
part by substantial levels of YouTube pre roll inventory entering the ad
ecosystem, and further buoyed by another strong performance contributed by
the in-page video execution. The growth rate in 2010 was the highest seen
since 2006 when the market rose by 130.4%.
The report's four sections are segmented by inventory type. Each section
details total inventory, insertion frequencies, impressions served, market
and site CPMs which yield media spend. Each section contains relevant Q &
A's with the industry's leading executives at the forefront of clearing
digital video inventory.
Price: $2,995.00
Pre-Roll Video Advertising 2011 – 2014: Inventory and Gross Media Spend
Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010. This detailed video media spend report presents a rigorous financial, analytics based forecast of pre-roll inventory, billings growth, insertion frequencies, CPMs (historical to present, by site, brand and content category--including sellout rates), which when combined yield total market value.
An extensive analysis of gross media spend generated by in-house sales teams and corresponding contribution made through associations with video ad networks focused on pre roll inventory, along with exchanges, auctions, mediation and campaign management platforms is provided in detail.
YouTube is the largest pre roll video advertising network online (in terms of both inventory and gross media spend), followed by Hulu.
Price: $2,495.00
Video Advertising Networks, Serving Platforms and Exchanges 2007 – 2014: Inventory, Gross Media Spend and Net Revenue Analysis
Video advertising networks, media serving platforms, auctions and exchanges are on track to achieve $1.4 billion in CPM share, transaction and fee-based revenue in 2011, a 67.5% annual rate of growth.
The sector’s participants analyzed ran $6.26 billion in aggregate media spend across their platforms in 2010, with $3.1 billion attributable to video campaigns or inventory.
Video inventory, sellout rates, corresponding CPMs, participation percentages and serving fee data is aligned with business model analytics for each sector entrant, including in-page video serving, premium and remnant/3rd party pre-roll sales with ad serving, exchanges, plus multi-platform operations, and detailed across expanding global operations to yield gross media spend and net revenue.
Price: $2,895.00
Online Video Advertising and Media Spend: 2010 – 2012
Strengthened by transaction transparency, ad networks, marketplace auctions, expanding premium inventories, innovative formats, lower CPMs, unambiguous campaign performance benchmarking, ROI and accountability metrics, combined with broadcast buying scale, online video advertising and related media spend is forecast at $2.7 billion in 2010.
Price: $2,495.00
Pre-Roll Video 2010 - 2012: Inventory Growth and Media Spend Analysis
Pre-roll video advertising billed against an expanding supply of online inventory is forecast at $758 million in 2010, an increase of 25.2% over 2009. This report presents a rigorous, analytics based appraisal of pre-roll inventory growth, video views, insertion frequencies, sellout rates, CPMs and total market value.
Extensive AccuStream data indicate pre roll inventory grew by 74% last year, while ad spend improved by 42%, the first year in a three-year cycle (currently expected to stretch into 2011) where excess supply exerts downward pressure on CPMs.
Inventory and media spend is analyzed by content category (entertainment, news, sports, music, television, movies and hosted/upload networks such as YouTube, MySpace and Metacafe), site and aggregated brand, as well as paid placements made through video advertising networks.
Price: $2,495.00
Online and Mobile Music Spins and Media Spend
Online and mobile music listening (including individual track plays) are forecast to rise 15% in 2010 to 8.3 billion hours, a year after the radio webcasting business underwent a significant round of consolidation.
Despite brand contraction, time spent listening spun out a 9% increase in 2009. Total listening hours are forecast to expand 22% in 2011 building on a more sound economic foundation in 2010.
Audio and video ad sales made up approximately 50% of total media spend made against Internet radio, generating market value of $168 - $190 million in '09 including all paid placement, from banners to rich media executions.
Price: $2,495.00
Video Ad Networks and Media Platforms 2010 - 2012
Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over the prior year comparable. This industry report tallies provider and segment revenue by analyzing video inventory, sellout rates, CPMs, participation percentages and serving fee components of gross media spend.Â
Price: $2,495.00
Pre-Roll Video Inventory and Media Spend: 2003 - 2010
Pre-roll video advertising billed online against premium inventory (short and long-form content) is forecast to reach $560 million in 2009, and increase of 31.6% over ’08. This research report presents a rigorous, analytics based appraisal of historical, current and forecast market value attached to the pre-roll avail, comprising total views, insertion ratios, inventory, sellout rates and CPMs that anchor gross media spend estimates.
Price: $1,495.00
Online Video Advertising Networks 2007 - 2010: Emerging and Surging
Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009. The industry research report details video inventory and gross media spend for both emerging and established avail formats and executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.
Price: $1,495.00
Subscription and Download Media Stores: 2003 - 2010
The report, Subscription and Download Media Stores 2003 – 2010 analyzes content verticals including music, movies, television, sports, news and entertainment with detailed subscriber, service and transaction velocity numbers, monthly and yearly.
Price: $2,195.00
Online Video Media Spend: 2003 - 2010
The research report, Online Video Media Spend: 2003 - 2010, calculates multiple ad sales components corresponding to annual growth 2003 – 2010 by avail unit: pre-roll (short and long-form execution), In-banner video, overlays, in-game, podcast, player display and skins.
Price: $2,195.00
Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand
Internet Music Radio ad billings came in at $80 million for calendar year 2007, up by 194% over the $26.9 million comparable in 2006 for audio ads. With the addition of $12 - $15 million generated through video ads placed on music sites, gross media buys were approximately $92 million in 2007. A comparison of reach and revenue for both terrestrial radio and online radio/music track plays suggests a market with fully valued potential of approximately $500 - $600 million annually.
Price: $1,495.00
User Generated Video 2007 - 2008: Metadata Metrics
This report analyzes UGV interaction rates, focusing on user comments, number of videos and total views, compiled from hundreds of thousands of videos. The report evaluates each content category on AOLUncut, Broadcaster.com, Crackle.com, LiveDigital, Metacafe, MySpace TV, VEOH.com, Vsocial.com, Yahoo Video and YouTube, among others.
Price: $1,995.00
Streaming Media Value Chain 2003 - 2007: CDN, Advertising, Subscription and Download Segment Analysis
Since 2003, when the market generated $560 million in media chain value, the steady climb to $4.9 billion in combined market opportunity for 2007 is a testament to how quickly audience demand stimulates both distribution and content investments required to facilitate a better experience and expand the market. This report provides the historical and current day data to bring value chain growth into focus as a market opportunity.
Price: $1,995.00
Streaming Subscription and Download Media 2003 - 2008
A comprehensive, data-driven research report that analyzes subscription and download media from 2003 forecast through 2008 by service, brand and content category. Music, news, sports, entertainment, movies and aggregation services are included.
Price: $1,995.00
Streaming Media Advertising 2003 - 2008: Spending Analysis by Avail, Brand and Content Category
A comprehensive, data-driven research report that rates, prices and quantifies pre roll video avails, in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year.
Price: $2,250.00
User Generated Video Advertising 2007: Metadata Metrics and Viral CPM Valuations
This report also analyzes specific content categories inside each site, determines average performance of videos per category based on relevant metadata, and converts those metrics into a CPM. The area between average videos and top performing videos yields a viral CPM opportunity for advertisers.
Price: $1,895.00
Pre-roll video avails 2001 - 2006: A site, network and aggregated brand analysis
The era of the broadband media brand is still in its early stages, but it is real, embraced by some of the largest rights holders in the world who are convinced broadband advertising will drive the business toward profitability. Enter the emergence of the pre roll ad unit, which got off to a slow start way back in 2001, but in the span of six years has now become a valued campaign component and an exploitation fact. With more confidence in the advertising model, the broadband Internet market is being reshaped and recast by major Internet and offline brands with more focus and intent than ever before.
Price: $1,895.00
Subscription Streaming and Download Media: Revenue and Market Share 2003 - 2006
A detailed market analysis of streaming media subscription and download services, revenue, market share and growth from 2003 through 2006. This report examines streaming and download music, sports, news, entertainment (including download movie services) and platform services revenue and subscription growth.
Price: $1,895.00
Guide to Streaming Advertising 2005 - 2006: Agencies to Vendors
This is a comprehensive guide for to buying and selling streaming media advertising in 2005 and 2006. The report takes you through all the essential advertising components--from agencies to vendors--that make up one of the most dynamic advertising environments today. This report is a step-by-step market analysis tool.
Price: $1,895.00
Flash Streaming Video 2004 - 2006: CDN, Site And Advertiser Adoption
A market analysis of Flash streaming video, from CDN provisioning capacity, to content site implementation and advertiser adoption in support of streaming advertising campaigns. Flash streaming video has deep roots in the entertainment, creative, production and now distribution communities, and is poised to become the de facto format for streaming advertising. This report looks a how CDNs, sites, and advertisers are incorporating Flash into their overall streaming initiatives.
Price: $1,797.00
Streaming Advertising and Subscription Media 2003 ?? 2006
The most detailed, data-driven and market analysis report on streaming advertising and subscription published by AccuStream Research. A complete and comprehensive analysis of streaming video advertising, streaming audio advertising, download revenue by site, service and brand, CPMs, avail formats, the growing importance of Flash streaming, inventory (pre rolls, embedded/in-page) by site, network and aggregator, who is representing inventory and much more.
Price: $2,195.00
Streaming Video Avails 2000 - 2005: Inventory History and Growth by Site
A site-by-site historical to present day listing and analysis of streaming sites (including Internet music radio) with streaming video advertising. The report examines the historical avail formats, placement, CPMs, growth rates in streams, and more. An essential tool for advertisers, agencies, rep firms and content publishers who monetize streams with streaming video advertising.
Price: $1,895.00
Streaming Video Ratings 2004: Site and Brand Share
A comprehensive ratings and streaming video share analysis by site, network aggregator, and for the first time, sites all grouped by major brands, including Time Warner, Yahoo, Real Networks, Viacom and others.
Price: $1,895.00
Streaming Advertising and Subscription Media: A Complete Market Analysis 2003-2005
An extensive market research and analysis of streaming advertising and subscription media over the period 2003-2005. Sites and available inventory, how inventory is growing and created, as more broadband Internet is being consumed, CPMs, types of advertisers, strategies and expert industry executives offering their insight and knowledge.
Price: $1,495.00