UGC Video, Library Share Analyses and Pre Roll Media Spend 2010 – 2012
|
|
| EXECUTIVE SUMMARY | 1 | |||
| UGC Video Delivers Triple-Digit View Growth in 2010 | 1 | |||
| UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 | 2 | |||
| UGC and Pro Video Views Register a Combined 302.5 Billion | 3 | |||
| UGC and Pro Video Growth and View Share Summary: 2005 - 2010 | 3 | |||
| Pro and UGC Video Growth Rates: Five Year Historical View Comparison | 4 | |||
| YouTube Library Share by Content Category: 2005 – 2010 | 5 | |||
| UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 | 6 | |||
| SECTION ONE | 8 | |||
| UGC Video Delivers Triple-Digit View Growth in 2010 | 8 | |||
| UGC Video Market Growth 2005 - 2010: Forecast 2011 - 2012 | 8 | |||
| UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 | 9 | |||
| UGC and Pro Video Views Register a Combined 302.5 Billion | 10 | |||
| UGC and Pro Video Growth and View Share Summary: 2005 - 2010 | 10 | |||
| UGC and Pro Video View Growth Comparison: 2005 – 2010 | 12 | |||
| UGC Video Segment Growth at Triple-Digit Rates for Three of the Past Five Years | 13 | |||
| UGC Video and Pro Video Growth Rate Comparison 2006 - 2010 | 13 | |||
| Pro and UGC Video Growth Rates: Five Year Historical View Comparison | 15 | |||
| UGC Video: 2010 | 16 | |||
| SECTION TWO | 22 | |||
| UGC Video Offers Uploaders and Viewers a Diverse Choice of Themed, Sharing- Driven Channel Environments | 22 | |||
| Break.Com | 22 | |||
| Break.Com Library Share by Category: 2010 | 23 | |||
| Break.Com Views and Library Share by Category Comparison: 2009 vs. 2010 | 26 | |||
| Dailymotion.Com | 28 | |||
| Dailymotion.Com Video Views and Library Share: 2005 - 2010 | 28 | |||
| Dailymotion Library Share Comparison: 2009 vs. 2010 | 30 | |||
| Metacafe.com | 32 | |||
| Metacafe Category Share: 2005 - 2010 | 32 | |||
| Metacafe Category Share: 2009 vs. 20109 | 34 | |||
| Myspace.com | 36 | |||
| Myspace Library Share by Category: 2005 – 2010 | 36 | |||
| Veoh.com | 39 | |||
| Veoh.Com Library Share by Category: 2006 - 2010 | 39 | |||
| YouTube.com | 41 | |||
| YouTube Library Share by Content Category: 2005 – 2010 | 41 | |||
| YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005-2010 | 43 | |||
| Partner Channels Account for 86.5% of Total Views | 45 | |||
| UGC Video: Monthly View Analysis 2010 | 46 | |||
| SECTION THREE | 54 | |||
| UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 | 54 | |||
| UGC Video: Pre Roll Inventory and Gross Media Spend by Brand: 2010 | 55 | |||
| Market Dynamics: Marketer Demand for the Pre Roll Ad Unit on UGC Video Sites Increases | 56 | |||
| YouTube Pre Roll Inventory is Vast, in Demand, and Well-Integrated into the Experience and Aggressively Sold | 57 | |||
| YouTube Video View Share By Content Category: UGC vs. Semi-Pro/Pro | 58 | |||
| Music is Dominant across UGC and Pro Video on YouTube | 59 | |||
| YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005 - 2010 | 59 | |||
| YouTube Generated an Estimated $213 Million (Net) in Pre Roll Advertising in 2010 | 60 | |||
| YouTube Video Category Analysis and Pre Roll Video Inventory Allocation and Gross Media Spend: 2010 | 61 | |||
| YouTube Pre Roll Video Gross Media Spend: 2010 | 62 | |||
| SECTION FOUR | 64 | |||
| Historical UGC Video Database: 2006 - 2010 | 64 | |||