Accustream

Streaming Media 2004 - 2007: Market Development and User Data Analysis

Streaming Media (Internet Radio and video) exhibited strong growth in 2004, with both Internet-only and major offline brands capturing share in this growing on-demand broadcast segment. This report looks at usage data by site, network, channel, aggregator and combines that with in-depth historical usage data to provide accurate forecast and trend analysis across multiple content categories, including film, music, TV, general entertainment, sports and news. The report's top line findings include:

Video streams rose by 80.7% in 2004 to 14.2 billion served.

The growth in video streams served was powered by:

Increased broadband connection penetration at the residential level;
The continued popularity of streaming media in office/work-related environments;
More ad-supported broadband content, media players that queue up files for auto-play (Yahoo Launch, MSN Video, MSNBCNews, ESPN.com and others), and;
Increasing video views per unique user per month associated with broadband users who consume more of the Internet, particularly multimedia Internet.

Video streams are forecast to grow by 48% in 2005 to over 21 billion served.

Broadband streams (100 Kbps and above) made up 79.3% of total streams served in 2004.

Narrowband video streams made up 20.7% of total streams served, largely driven by AOL, which continues to make content libraries available at narrowband bit rates.
Aggregate tuning hours (ATH) for the top ten Internet radio sites and networks rose by 75.9% in 2004 per month, to 178.9 million hours.
ATH per month grew by 53.2% in 2003 compared to 2002, a year which saw significant contraction in the market due to the advertising slowdown and regulatory uncertainly with regard to copyright fees for re-broadcasting content.

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Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY			1
	Total Video Streams Served Annually		1
	Broadband and Narrowband Video Stream Growth Rate Comparison		2
	Content Category Comparison: Full Year 2004		3
	Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004		5
	Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 - 2004n		6
	Content Category Comparison: Full Year 2004		2
SECTION ONE			7
	Streaming Video Market Growth and Analysis: 2004		7
		Total Streams Served: Narrowband and Broadband 1999-2007	8
		Total Video Streams Served Annually	8
		Broadband and Narrowband Video Stream Growth Rate Comparison	9
		Broadband and Narrowband Streams Served Comparative Analysis: 2000 - 2007	10
		Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 through 2007	11
		Narrowband Streams 1999-2007 (In Mil.)	12
		Narrowband Video Streams Served Annually: 1999-2007	13
		Broadband Streams 2000-2007 (In Mil.)	14
		Broadband Video Streams Served Annually: 2000-2007	14
		Broadband Streams Served Per Unique User: 2004	16
		Broadband Streams to unique users: 2001 – 2004	19
		Broadband Streams to Unique Users: 2001 through 2004	19
		Total Streams Served per Unique User: 2001 - 2004 Comparison	20
SECTION TWO			22
	Content Category Analysis: 2004		22
	Streaming Video Content Category Definitions		22
		Film	22
		Internet Television	22
		News and Information	22
		General Entertainment	22
		Sports	23
		Music	23
	Market Overview: Music Videos, News and Sports Continue to Dominate Viewing Share		24
		Streaming Video Category Share Analysis: 2004	25
		Content Category Comparison: Full Year 2004	26
		Streaming Video Viewing Share: 2003 vs. 2004	27
		Video Streams Served by Content Category	28
	Streaming Film and Movies		32
		Total Film Views: 1999 through 2007	32
		Total Film and Movie-related Views	33
		Total Streaming Film Views	33
		Streaming Video Viewing Share and Content Category Analysis by Month--2004	34
		Internet TV	44
		Total Internet TV Views: 1999 - 2007	44
		Internet TV Views: 1999 – 2007	45
		Total Internet TV Streaming Views	45
		Streaming Video Viewing Share and Content Category Analysis by Month—2004	46
		News and Information	58
		Total News and Information Streams--1999-2007	58
		Total Streaming News and Information Views	59
		News and Information--Narrowband and Broadband Comparison	59
		Streaming Video Viewing Share and Content Category Analysis by Month--2004	60
		General Entertainment	73
		Total General Entertainment Streams--1999-2007	73
		Total General Entertainment Streams	73
		General Entertainment--Narrowband and Broadband Stream Comparison	74
		Streaming Video Viewing Share and Content Category Analysis by Month--2004	75
		Sports	86
		Total Sports Streams--1999-2007	86
		Total Sports Streams	86
		Sports Streams--Narrowband and Broadband Comparison	87
		Streaming Video Viewing Share and Content Category Analysis by Month--2004	88
		Music Videos	100
		Total Music Video Streams--1999-2007	100
		Total Music Video Streams	101
		Music Video--Narrowband and Broadband	101
		Streaming Video Viewing Share and Content Category Analysis by Month--2004	102
SECTION THREE			109
	Market Overview		109
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004	110
		Average Number of Video Streams Served per Month	111
		Avg. Video Streams Served per Month	112
	The Top Ten Video Sites Continue To Serve Over 500 Million Streams Per Month in January and February ‘04		113
		The Top Ten Streaming Video Sites: January 2004	114
		The Top Ten Streaming Video Sites: February 2004	115
	Major Streaming Video Sites Average 720 Million Streams Per Month From March – May 2004		117
		The Top Ten Streaming Video Sites: March 2004	118
		The Top Ten Streaming Video Sites: April 2004	119
		The Top Ten Streaming Video Sites: May 2004	120
	June and July Video Streams Usage Averages Over 860 Million Views for the Top Ten Sites		122
		The Top Ten Streaming Video Sites: June 2004	123
		The Top Ten Streaming Video Sites: July 2004	124
	The Top Ten Streaming Video Sites and Networks Average 957 Million Views per Month During August and September ‘04		125
		The Top Ten Streaming Video Sites: August 2004	126
		The Top Ten Streaming Video Sites: September 2004	127
		The Top Ten Streaming Video Sites: October 2004	129
		The Top Ten Streaming Video Sites: November 2004	130
		The Top Ten Streaming Video Sites: December 2004	131
SECTION FOUR			132
	Market Overview: 2004		132
		Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 – 2004	133
		Internet Radio: Top Ten Sites and ATH by Month	134
		Internet Radio Aggregate Tuning Hours by Month: The Top Ten Sites and Networks January 2002 - December 2004	135
	The Top Ten Internet Radio Sites well over 100 Million Tuning Hours over January and February ‘04		136
		The Top Ten Internet Radio Networks, Channels, Destinations and Aggregators	137
	Internet Radio Sites Continue Solid Growth from March through May 2004; Industry Begins to Adopt New Measurement Formula		140
		The Top Ten Internet Radio Sites: March 2004	141
		The Top Ten Internet Radio Sites: April 2004	142
		The Top Ten Internet Radio Sites: May 2004	143
	Internet Radio Dials in 180+ Million Hours of Listening Time for June and July ’04		144
		The Top Ten Internet Radio Sites: June 2004	145
		The Top Ten Internet Radio Sites: July 2004	146
	The Top Ten Internet Radio Networks Close in on 200 Million Aggregate Turning Hours per Month during August and September ‘04		147
		The Top Ten Internet Radio Sites and Networks: August 2004	148
		The Top Ten Internet Radio Sites and Networks: September 2004	149
		The Top Ten Internet Radio Sites and Networks: October 2004	150
		The Top Ten Internet Radio Sites and Networks: November 2004	151
		The Top Ten Internet Radio Sites and Networks: December 2004	152
	Full Database of Internet Music Radio Sites, Networks and Aggregators: 2004		153
		Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003	160
		Top Ten Internet Radio Sites, Destinations and Aggregators	162
		Database of Internet Radio Aggregate Tuning Hours: 2003	170
	Streaming Video Metrics: A Complete Audience Usage Profile for 2004 by Site, Network, Channel and Aggregator		179

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