Pro and UGV Viewing Share Analytics: 2005 - 2009
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| EXECUTIVE SUMMARY | 1 | |||
| PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW | 1 | |||
| UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES | 1 | |||
| COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS | 2 | |||
| EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY | 3 | |||
| SECTION ONE | 5 | |||
| PRO – UGV ONLINE VIDEO MARKET COMPARISON AND OVERVIEW | 5 | |||
| UGV AND PRO VIDEO GROWTH RATE COMPARISON 2006 - 2009 | 6 | |||
| UGV AND PRO VIDEO CHART SIMILAR EARLY MARKET GROWTH TRAJECTORIES | 7 | |||
| PRO AND UGV VIEWS SURPASS 142 BILLION IN 2009 | 7 | |||
| PRO AND UGV VIEW SHARE: 2005 - 2009 | 7 | |||
| UGV VIEWS GENERATED 65% OF TOTAL ONLINE VIDEO VIEWS IN 2009, UP FROM 60% IN 2008 | 9 | |||
| COMEDY, ENTERTAINMENT AND MUSIC CAPTURE DOMINATE VIEWING SHARE ON UGV NETWORKS | 11 | |||
| NEWS VIDEO SHARE ON YOUTUBE SURGED FROM 2008 - 2009 | 13 | |||
| YOUTUBE CATEGORY SHARE SHIFTS: 2005 - 2009 | 13 | |||
| EXPLOITATION BASICS: UGV STRENGTHS INCLUDE MULTI-DIMENSIONAL PROGRAMMING; PRO VIDEO’S STRENGTH IS PROGRAM CONSISTENCY | 17 | |||
| SECTION TWO | 20 | |||
| PRO AND UGV COMPARATIVE VIEWING SHARE BY CATEGORY: MUSIC VIDEO | 20 | |||
| MUSIC IS A MAJOR DRIVER OF UGV MARKET GROWTH | 21 | |||
| UGV MARKET GROWTH 2005 - 2009 | 22 | |||
| THE GROWTH OF UGV MUSIC VIEWS CORRESPONDS TO DECLINING SHARE ON PROFESSIONAL VIDEO SITES | 23 | |||
| MUSIC LIBRARIES ON UGV SITES AVERAGE A 14.1% SHARE | 24 | |||
| UGC Music Category share analysis | 24 | |||
| YOUTUBE UNDERPERFORMS IN THE ENTERTAINMENT CATEGORY | 26 | |||
| PROFESSIONAL AND SEMI-PRO PARTNER CHANNELS ON YOUTUBE CAPTURE 18.8% OF VIEWS | 28 | |||
| YOUTUBE PARTNER CHANNEL SHARE COMPARISON: 2005 - 2009 | 28 | |||
| YOUTUBE PARTNER VIEWS: MUSIC AND TELEVISION CATEGORIES | 28 | |||
| MYSPACE CATEGORIES UNDERPERFORM COMPARED TO UGV AVERAGES | 28 | |||
| YAHOO VIDEO CATEGORY SHARE 2005 - 2009 | 31 | |||
| SECTION THREE | 32 | |||
| PRO AND UGV CATEGORY SHARE COMPARISON: ENTERTAINMENT/COMEDY | 32 | |||
| COMEDY AND ENTERTAINMENT ARE SUBSTANTIAL UGV LIBRARY SHARE CONTRIBUTORS | 33 | |||
| METACAFE CONTENT CATEGORY SHARE SHIFTS: 2003 - 2009 | 36 | |||
| BREAK.COM LIBRARY AND UGV SHARE COMPARISON: 2005 - 2009 | 37 | |||
| COMEDY AND ENTERTAINMENT CAPTURE A COMBINED 25.9% LIBRARY SHARE ON YOUTUBE | 37 | |||
| YAHOO VIDEO CATEGORY SHARE 2005 - 2009 | 38 | |||
| SECTION FOUR | 40 | |||
| UGV VIEWS: 2009 | 40 | |||
| SECTION FIVE | 46 | |||
| FULL YEAR 2009 PRO ONLINE VIDEO VIEWS BY SITE, BRAND AND NETWORK | 46 | |||