Pre-Roll Video 2010 - 2012: Inventory Growth and Media Spend
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| EXECUTIVE SUMMARY | 1 | ||
| Online Pre Roll Video Advertising Macro Market Dynamics: Inventory Growth Outpacing Media Spend | 1 | ||
| Pre-Roll Video Inventory: 2003 - 2012 | 2 | ||
| Television Content (Short and Long-Form) Accounted for 36.6% of Pre-Roll Media Spend in 2009. | 2 | ||
| Large Cross-Platform Television and Internet Brands Capture Pre Roll Media Spend Share | 3 | ||
| UGV and Pro Video Growth Rate Comparison 2006 - 2009 | 4 | ||
| Pre Roll Video Advertising Networks to Benefit from Excess Inventory through 2011 | 4 | ||
| SECTION ONE | 5 | ||
| Online Pre Roll Video Advertising Macro Market Dynamics: Inventory Growth Outpacing Media Spend | 5 | ||
| Pre-Roll Inventory Grew by 74.3% in 2009 (Including Inventory Made Available | |||
| Through Hulu, Kids’ Sites and Inside Premium Content Areas of YouTube) | 6 | ||
| Pre-Roll Media Spend Increased by 42.2% in 2009; 25% Rise Forecast for 2010 | 6 | ||
| Pre-Roll Inventory and Media Spend: 2003 – 2012 | 7 | ||
| Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including and YouTube | 8 | ||
| Pre Roll Inventory Insertion Ratios | 11 | ||
| Pre Roll Media Spend: In-House vs Ad Network Sales | 12 | ||
| CPMs Declined Across Most Video Avail Formats in 2009 | 13 | ||
| CPMs: 2007, 2008 and 2009 Comparison | 14 | ||
| Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2009 | 15 | ||
| Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2008 | 21 | ||
| Glossary of Terminology Used in This Research Report | 25 | ||
| SECTION TWO | 28 | ||
| Pre Roll Media Spend by Content Category | 28 | ||
| Television Content (Short and Long-Form) Accounted for 36.6% of Pre-Roll Media Spend in 2009 | 28 | ||
| Pre Roll Gross Media Spend by Content Category: 2009 | 29 | ||
| Pre-Roll Gross Media Spend: 2009 Vs. 2008 | 31 | ||
| Pre-Roll Gross Media Spend: 2008 | 31 | ||
| Pre Roll Media Spend Annual Share Comparison by Category: 2008 Vs. 2009 | 32 | ||
| Long/Short-Form Premium Television Content (Including Cable TV Episodic Programming and Hulu) Allotted 9.2 Billion Pre Roll Units in 2009 | 33 | ||
| Pre-Roll Media Spend by Content Category: 2009 | 34 | ||
| Pre-Roll Video Avails by Category: 2009 Vs. 2008 | 35 | ||
| Pre Roll Video Insertion Frequency Comparison: 2008 Vs. 2009 | 36 | ||
| CPMs: 2007, 2008 and 2009 Comparison | 39 | ||
| Pre/Mid/Post Roll Video Advertising Inventory, Sales and CPMs by Content Category: 2009 |
41 | ||
| SECTION THREE | 50 | ||
| Large Cross-Platform Television and Internet Brands Capture Pre Roll Media Spend Share | 50 | ||
| Hulu (Operated by Fox, Nbc and Disney) Generated 17.6% of Total Pre Roll Media Spend in 2009 | 50 | ||
| Pre/Mid/Post Roll Video Advertising Media Spend by Aggregated Publisher Brand: 2009 | 51 | ||
| Pre Roll Media Spend by Individual Site and Network: 2009 | 54 | ||
| Pre/Mid/Post Roll Video Advertising Media Spend by Publisher Brands: 2009 | 54 | ||
| SECTION FOUR | 59 | ||
| Hosted/Upload Network Pre Roll Inventory Becoming a Mainstream Media Buy, though CPMs are Lower | 59 | ||
| UGV and Pro Video Growth Rate Comparison 2006 - 2009 | 59 | ||
| Hosted/Upload Networks | 61 | ||
| Hosted/Upload Networks: 2009/2010 | 62 | ||
| Pre Roll Gross Media Spend by Content Category: 2009 | 63 | ||
| YouTube Category Share and Views: 2005 - 2009 | 64 | ||
| YouTube Partner Channel Share Comparison: 2005 - 2009 | 67 | ||
| YouTube Partner Views: Music and Television | 68 | ||
| SECTION FIVE | 69 | ||
| Pre Roll Video Advertising Networks to Benefit from Excess Inventory through 2011 | 69 | ||
| Advertising Network Gross Pre Roll Billings at $206.3 Million in 2009 | 70 | ||
| Pre Roll Advertising Network Gross Media Sales Growth: 2007 - 2012 | 70 | ||
| CPMs: 2007, 2008 and 2009 Comparison | 71 | ||
| Online Video Advertising Platforms: Pre Roll, In-Stream Media Spend by 3rd Party Providers | 74 | ||
| Online Video Advertising Platforms and Sales: 3rd Party Pre Roll Specialists | 75 | ||
| Pre Roll Media Spend: In-House vs Ad Network Sales | 76 | ||
| Q&A's | 77 | ||
| Adap.TV | 77 | ||
| BBE | 80 | ||
| Scanscout | 84 | ||
| Spotxchange | 88 | ||
| Tremor Media | 92 | ||
| Yume Inc | 96 | ||