Online Video Advertising 2010 – 2012:
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| EXECUTIVE SUMMARY | 1 | ||
| Online Video Media Spend (When Including All Video-Related Executions including Overlays, Podcasting and Mobile) is Estimated to Be A $2.7 Billion Market in 2010 | 1 | ||
| Online Video Gross Media Spend: 2003 – 2012 | 1 | ||
| In-Banner and Pre Roll Video Gross Media Spend Comparison: 2003-2012 | 2 | ||
| Pre-Roll Inventory Grew by 74.3% in 2009 (Including Inventory Made Available through Hulu, Kids’ Sites and Inside Premium Content Areas of YouTube) | 3 | ||
| In-Banner Video Impressions: 2003 – 2012 | 3 | ||
| Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including and YouTube, Excluding Adult | 4 | ||
| Pre-Roll Video Inventory: 2003 – 2012 | 4 | ||
| SECTION ONE | 5 | ||
| Introduction and Overview: Inventory Growth, Transparency and ROI | 5 | ||
| Macro-Market Dynamics | 5 | ||
| Online Video Media Spend (When Including All Video-Related Executions including Overlays, Podcasting and Mobile) is Estimated to Be A $2.7 Billion Market in 2010 | 5 | ||
| Online Video Gross Media Spend: 2003 - 2012 | 6 | ||
| In-Banner and Pre Roll Video Media Spend Totals and Comparison | 9 | ||
| In-Banner and Pre Roll Video Inventory Growth: 2003 - 2012 | 13 | ||
| Online Video Advertising Media Spend Growth by Format Execution: 2003 - 2012 | 14 | ||
| Online Video Advertising Spend Share Analysis: 2008 - 2012 | 15 | ||
| Online Video Advertising Media Spend: 2008 by Format | 17 | ||
| Online Video Advertising Media Spend: 2009 by Format | 17 | ||
| Online Video Advertising Media Spend: 2012 by Format | 19 | ||
| CPMs Declined Across Most Video Avail Formats in 2009 | 19 | ||
| CPMs: 2007, 2008 and 2009 Comparison | 20 | ||
| Glossary of Terminology Used in This Research Report | 21 | ||
| SECTION TWO | 23 | ||
| In-Banner Video Combining Format Innovation with Media Buy ROI | 23 | ||
| In-Banner Video Impressions and Media Spend: 2003 - 2012 | 25 | ||
| Online Video Advertising Media Spend: 2010 by Format | 27 | ||
| In-Banner and Pre Roll Video Inventory Growth: 2003 - 2012 | 28 | ||
| Q & A’s | 30 | ||
| EYEWONDER | 30 | ||
| EYEBLASTER | 38 | ||
| MIXPO | 38 | ||
| POINTROLL | 44 | ||
| SECTION THREE | 47 | ||
| Online Pre Roll Video Advertising Macro Market Dynamics: Inventory Growth Outpacing Media Spend | 47 | ||
| Pre-Roll Inventory Grew by 74.3% in 2009 (Including Inventory Made Available through Hulu, Kids’ Sites and Inside Premium Content Areas of YouTube) | 48 | ||
| Pre-Roll Media Spend Increased by 42.2% in 2009; 25% Rise Forecast For 2010 | 48 | ||
| Pre-Roll Inventory and Media Spend: 2003 – 2012 | 49 | ||
| Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including and YouTube, Excluding Adult | 49 | ||
| Pre-Roll Inventory and Media Spend Growth Comparison | 51 | ||
| Pre Roll Inventory Insertion Ratios | 53 | ||
| Pre Roll Media Spend: In-House vs Ad Network Sales | 54 | ||
| Adult Pre Roll Market Size: 2010 - 2012 | 56 | ||
| Pre Roll Video Auction Exchanges: 2008 - 2012 | 59 | ||
| Video Inventory Auction (Pre Roll Only) | 60 | ||
| Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2009 | 62 | ||
| Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue Worksheet: 2008 | 68 | ||
| Q & A’s | 72 | ||
| ADAP.TV | 72 | ||
| AUDITUDE | 74 | ||
| AFFINE SYSTEMS | 79 | ||
| BBE | 82 | ||
| SCANSCOUT | 86 | ||
| SPOTXCHANGE | 90 | ||
| TREMOR MEDIA | 93 | ||
| YUME INC | 97 | ||
| SECTION FOUR | 100 | ||
| Online Video Buyers and Sellers Are Embracing Execution Innovation, New of Inventory Solutions and Formats | 100 | ||
| Online Video Advertising Media Spend: 2010 by Format | 102 | ||
| Video Overlay Impression Weight: 2008 - 2012 | 103 | ||
| Overlay Analysis: 2009 | 104 | ||
| Video Search and Syndication: 2008 - 2012 | 105 | ||
| CPC/CPE Video Advertising: 2008 - 2012 | 106 | ||
| Viral/Paid Promotional Video Advertising Campaigns: 2008 – 2012 | 107 | ||
| Podcasting Video Inventory and Gross Billings: 2007 - 2012 | 108 | ||
| Mobile Video Advertising: 2009 - 2012 | 108 | ||
| Q & A’s | 109 | ||
| AUDIENCE SCIENCE | 109 | ||
| BLINKX | 113 | ||
| MAGNIFY.NET | 116 | ||
| TRUVEO | 120 | ||
| TUBEMOGUL | 123 | ||
| TURNHERE.COM | 126 | ||
| VIDSENSE | 129 | ||
| VISIBLE MEASURES | 132 | ||
| WIZZARD MEDIA | 137 | ||