Online and Mobile Video Advertising Networks, Serving Platforms and Exchanges: Comparative Business Model, Media Spend, Inventory and Revenue Analytics
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| Executive Summary | 1 | ||
| GGlobal Mobile Ad Network Sector Dynamics | 1 | ||
| Business Models are Working, and Venture Finance Abundant | 1 | ||
| Online/Cross-Platform Sector Dynamics | 2 | ||
| Profitable Businesses, Abundant Venture Finance and Healthy Exit Multiples | 3 | ||
| Mobile Advertising Networks, Ad Serving Platforms and Exchanges are Forecast to Generate 4.7% of Combined Gross Video Media Spend in 2011 | 2 | ||
| Gross Video Media Spend: Mobile Ad Networks and Exchanges vs. Online and Cross- Platform Ad Networks and Exchanges | 2 | ||
| Mobile Video Ad Spend vs. Online Video Ad Spend: Percentage Comparison 2009 – 2011 | 3 | ||
| Filled Mobile Video Impressions are Forecast at 107.5 Billion in 2011 | 4 | ||
| Total Filled Impressions and Total Filled Video Impressions Comparison: 2009 - 2011 | 4 | ||
| Video Inventory and Impressions Delivered Grew by 86.4% in 2010 | 4 | ||
| Video Advertising Solution Provider Inventory/Impression Growth: 2008 – 2010 | 5 | ||
| Glossay of Terms | 6 | ||
| Online and Cross-Platform Video Advertising Networks, Ad Serving Platforms and Exchanges | 6 | ||
| Mobile Video Advertising Networks, Ad Serving Platforms and Exchanges | 10 | ||
| Section One | 12 | ||
| Online, Mobile Video Ad Network, Serving Platform and Exchange Business Environment Overview and Market Comparison | 12 | ||
| Online and Mobile Advertising Network, Platform and Exchange Operations: Competitive Cross Currents | 12 | ||
| Total Filled Impressions and Total Filled Video Impressions Comparison: 2009 -2011 | 12 | ||
| Global Mobile Ad Network Sector Dynamics | 14 | ||
| Business Models Areworking, and Venture Finance Abundant | 14 | ||
| Online/Cross-Platform Video Advertising Sector Dynamics | 14 | ||
| Profitable Businesses, Abundant Venture Finance and Healthy Exit Multiples | 14 | ||
| Mobile Video Advertising Networks: Global Campaign Management Platforms with Sophisticated Serving and Device Detection Technologies | 15 | ||
| Mobile Video Advertising Networks and Platforms: Impression Formats by Type | 17 | ||
| Online and Cross-Platform Video Advertising Networks, Ad Serving Platforms and Exchanges are Rapidly Evolving Their Scope of Operations: Comparative Market Dynamics | 18 | ||
| Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories: | 19 | ||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 21 | ||
| Mobile Video Advertising Networks, Ad Serving Platforms and Exchanges Typically Have Performance-Based Business Models | 22 | ||
| Mobile Video Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages | 23 | ||
| Online and Cross-Platform Advertising Networks, Ad Serving Platforms and Exchanges Typically Bill on A CPM, Revenue Share or per Transaction Basis | 24 | ||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 25 | ||
| Mobile Video Ad Networks, Ad Serving Platforms and Exchanges often Manage, Represent or Deliver Annual Global Inventory (All Media Formats) Numbering Hundreds of Billions of Impressions | 27 | ||
| Online and Cross-Platform Advertising Networks, Ad Serving Platforms and Exchanges Manage Monthly Pre-Roll, In-Page, Display and Overlay Inventory Numbering Hundreds of Millions to Tens of Billions of Monthly Impressions | 28 | ||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 28 | ||
| Mobile Video Ad Networks, Platforms and Exchanges Forecast to Clear $1.48 Billion in Gross Media Spend in 2011 | 29 | ||
| Gross Media Spend: Mobile Video Ad Networks and Exchanges vs. Online and Cross- Platform Video Ad Networks and Exchanges | 30 | ||
| Mobile Advertising Networks, Ad Serving Platforms and Exchanges are Forecast to Generate 4.7% of Combined Gross Video Media Spend in 2011 | 32 | ||
| Gross Video Media Spend: Mobile Ad Networks and Exchanges vs. Online and Cross- Platform Ad Networks and Exchanges | 32 | ||
| Online and Cross-Platform Video Ad Networks, Ad Serving Platorms and Exchanges to Capture 76% of Combined Net Revenue in 2011 | 34 | ||
| Mobile Video and Online Video Ad Networks, Serving Platforms and Exchanges 2009 - 2013: Net Revenue Growth Analysis | 35 | ||
| Mobile Video Advertising Network Revenue and Gross Media Spend: All Formats 2009 - 2013 | 39 | ||
| Mobile Video Advertising Network Revenue and Gross Media Spend: Video 2009 - 2013 | 40 | ||
| Multi-Screen Video Advertising Solutions and Platforms: Pre-Roll and In-Page Video Gross Media Spend | 41 | ||
| Multi-Screen Video Advertising Platforms, Exchanges, Server Solutions and Networks: Net Revenue Analysis | 42 | ||
| Mobile Video Ad Network, Serving Platform and Exchange Net Revenue Forecast to Outpace Online/Cross-Platform Counterparts through 2013 | 43 | ||
| Mobile Video and Online Video Ad Networks, Serving Platforms and Exchanges 2009 - 2013: Net Revenue Growth Profile | 43 | ||
| Video Inventory and Impressions Delivered Grew by 86.4% in 2010 | 45 | ||
| Video Advertising Solution Provider Inventory/Impression Growth: 2008 – 2010 | 45 | ||
| Filled Mobile Video Impressions are Forecast at 107.5 Billion in 2011 | 46 | ||
| Total Filled Impressions and Total Filled Video Impressions Comparison: 2009 - 2011 | 47 | ||
| Section Two | 48 | ||
| Mobile Video Gross Media Spend Forecast at $268 Million in 2011; A Triple-Digit Jump Over 2010 | 48 | ||
| Gross Mobile Video Media Spend: 2009 - 2011 | 48 | ||
| Total Billed Inventory Reached 42.1 Billion Impressions in 2010; U.S. Market Claims 54.7% of Mobile Video Gross Media Spend | 52 | ||
| Mobile Video Advertising Network Billed Impressions Delivered by Geographic Region: 2010 | 53 | ||
| Mobile Video Paid Impressions by Geography: 2010 | 55 | ||
| Filled Mobile Video Impressions are Forecast at 107.5 Billion in 2011 | 57 | ||
| Total Filled Impressions and Total Filled Video Impressions Comparison: 2009 - 2011 | 57 | ||
| Mobile Video Filled Impressions at 11.6% of Total Impressions Running on Networks, Platforms and Inside Exchanges that Support Video | 58 | ||
| eCPM Analysis: Mobile Video Spend and Impressions Filled 2009 - 2011 | 59 | ||
| Mobile Video Gross Media Spend Estimated at 14.8% of Total Mobile Gross Media Spend in 2011 | 59 | ||
| Gross Mobile Media Spend vs. Mobile Video Media Spend: 2009 - 2011 | 60 | ||
| Mobile Video Ad Networks Forecast to Claim 67.8% of Video Gross Media Spend in 2011 | 63 | ||
| Gross Media Spend by Mobile Video Market Position: Ad Networks vs. Platforms/ Exchanges | 63 | ||
| Mobile Video Advertising Network Revenue and Gross Media Spend: 2009 - 2013 | 65 | ||
| Mobile Video Exchange/Platform Revenue and Gross Media Spend: 2009 - 2011 | 66 | ||
| Mobile Video Advertising Network Revenue and Gross Media Spend: All Formats 2009 - 2013 | 68 | ||
| Q & A’s | 69 | ||
| Adfonic | 69 | ||
| Aditic (A Division of Sofialys) | 74 | ||
| Admarvel (A Unit of Opera Software) | 79 | ||
| Amobee | 85 | ||
| Greystripe | 90 | ||
| Millennial Media | 94 | ||
| Mobclix, a Velti Company | 99 | ||
| Mobile Theory | 103 | ||
| Rhythm NewMedia | 108 | ||
| Smaato | 113 | ||
| Zestadz | 117 | ||
| Section Three | 122 | ||
| Online and Cross-Platform Video Ad Networks, Ad Serving Platforms and Exchanges are Moving Aggressively Into Mobile; Seeking TV Budgets Being Allocated to Media Spend on Mobile Devices | 122 | ||
| Inter-Sector Competitive Positioning and Contrasts: | 122 | ||
| Mobile Video Advertising Networks and Platforms Forecast to Capture 12.1% of Combined Inter-Segment Gross Media Spend in 2011 | 122 | ||
| Gross Media Spend: Mobile Video Ad Networks and Exchanges vs. Online and Cross- Platform Video Ad Networks and Exchanges | 123 | ||
| Video Inventory and Impressions Delivered Grew by 86.4% in 2010 | 125 | ||
| Video Advertising Solution Provider Inventory/Impression Growth: 2008 – 2010 | 125 | ||
| Video Ad Networks, Ad Serving Platforms and Exchanges Forecast to Run 95.3% of Combined Inter-Sector Gross Videospend through Their Platforms, Networks and Mediation Systems in 2011 | 126 | ||
| Gross Media Spend by Solution Category | 129 | ||
| Video Ad Serving Platforms and Services: Gross Media Spend | 131 | ||
| Pre-Roll Ad Network Gross Media Spend Rose by 185.9% in 2010 | 134 | ||
| Multi-Screen Video Advertising Platforms: Pre Roll Inventory and Gross Media Spend Analysis | 135 | ||
| Auction and Exchange Video Gross Media Spend Jumped by 652.5% in 2010 | 136 | ||
| Multi-Screen Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments | 136 | ||
| RTB Auctions, Exchanges and Mediation Systems are Forecast to Grow Top Line Revenue (Net) by 182.8% in 2011 | 137 | ||
| Real Time Bidding Solutions Net Revenue Analysis: 2008 - 2014 | 137 | ||
| Video Ad Serving Platforms Forecast to Grow Top Line Revenue by 56.2% in 2011 | 140 | ||
| Multi-Screen Video Ad Serving Platforms and Services: Net Revenue Analysis | 140 | ||
| Pre-Roll Advertising Networks Forecast to Grow Top Line Revenue (Net) by 68.3% in 2011 | 141 | ||
| Video Advertising Networks and Media Sales: Pre Roll Solution Specialists | 141 | ||
| Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments | 142 | ||