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Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand

Music radio online (live streaming channels and individual track plays) generated 4.85 billion total listening hours in 2007, up 26.1% over 2006, with corresponding advertising-related revenue of $92 million.

Top line report findings include:

  • Annual listening hours (streaming music radio and individual track plays) rose by 26.1% to 4.85 billion in 2007

  • This figure includes individual song plays not directly associated with a live streaming station, network or channel, and does not include music downloads

  • The corresponding figure was 3.85 billion listening hours in 2006

  • Shoutcast (owned by AOL) remains the top platform/destination for Internet music radio listening, capturing an estimated 48.4% of total listening hours for the year

  • Clear Channel Online was the second most popular service

  • Yahoo Music was 3rd and AOL Radio Networks 4th

  • Internet Music Radio ad billings are estimated at $80 million for calendar year 2007, up by 194% over 2006

  • With the addition of $12 million generated through video ads running on music radio sites and networks, the market was worth an estimated $92 million in 2007

  • The corresponding figure in 2006 was $26.9 million (audio ads only)

Press Release

Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    Annual Internet Music Listening Hours: 2004 - 2007 1
    Average Listening Hours per Month: 2004 - 2007 2
SECTION ONE 3
    Annual Internet Music Listening House (Streaming Radio and Individual Music Tracks Played) Increased by 26.1% in 2007 3
   

Internet Music Listening Hour Comparison: 2004 - 2007

4
    Annual Internet Music Listening Hours: 2004 - 2007 4
    Internet Music Radio: Full Year 2007 5
    Internet Music Radio: Full Year 2006 13
SECTION TWO 22
    Listening Hours per Month Average 404.2 Million in 2007 22
    Average Listening Hours per Month: 2004 - 2007 22
    Internet Music Radio and Track Plays: by Month 2007 23
    Internet Music Radio Average Listening Hours per Month: the Top Ten Sites 2001 - 2010 35
    Internet Music Radio: Top Ten Sites by Month 36
    Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks January 2002 - December 2007 38
    Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks 2002 - 2007 39
SECTION THREE 40
    AOL Radio Networks, Clear Channel Online, Yahoo Music, Pandora and Live365 were the Top Five Internet Music Radio Brands in 2007 in Total Hours Delivered 40
    Listening Hour Annual Share by Brand: 2007 Ranking 41
    Summary Music Listening Hours: by Brand 2007 42
    Annual Listening Hour Share Totals: by Brand 2007 43
SECTION FOUR 54
    Internet Music Radio Ad Billings At $80 Million in 2007 54
    Internet Music Radio Gross Ad Billings: 2003-2008 54
    Year-over-Year Internet Music Radio Ad Billings Growth: 2004 - 2008 55
    Internet Music Radio Inventory Sell Out Rates: Total Available Market 55
    Total Streaming Advertising Market Value 2003-2008 56
    Comparable Reach Analysis With Terrestrial Radio Indicates A Market With Fully Valued Potential Of $496 Million 59
    Market Maturity Comparative Analysis: Pro Forma 60
    Clear Channel Online Revenue As A Market Valuation Benchmark 61
Q & A 62
    Bid4spots 62
    Clear Channel Online 65
    .977.Com/977music 67
    Pandora 69
    Live365.Com 71

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