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Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand

Music radio online (live streaming channels and individual track plays) generated 4.85 billion total listening hours in 2007, up 26.1% over 2006, with corresponding advertising-related revenue of $92 million.

Top line report findings include:

Annual listening hours (streaming music radio and individual track plays) rose by 26.1% to 4.85 billion in 2007
This figure includes individual song plays not directly associated with a live streaming station, network or channel, and does not include music downloads
The corresponding figure was 3.85 billion listening hours in 2006
Shoutcast (owned by AOL) remains the top platform/destination for Internet music radio listening, capturing an estimated 48.4% of total listening hours for the year
Clear Channel Online was the second most popular service
Yahoo Music was 3rd and AOL Radio Networks 4th
Internet Music Radio ad billings are estimated at $80 million for calendar year 2007, up by 194% over 2006
With the addition of $12 million generated through video ads running on music radio sites and networks, the market was worth an estimated $92 million in 2007
The corresponding figure in 2006 was $26.9 million (audio ads only)

Press Release

Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY		1
	Annual Internet Music Listening Hours: 2004 - 2007	1
	Average Listening Hours per Month: 2004 - 2007	2
SECTION ONE		3
	Annual Internet Music Listening House (Streaming Radio and Individual Music Tracks Played) Increased by 26.1% in 2007	3
	Internet Music Listening Hour Comparison: 2004 - 2007	4
	Annual Internet Music Listening Hours: 2004 - 2007	4
	Internet Music Radio: Full Year 2007	5
	Internet Music Radio: Full Year 2006	13
SECTION TWO		22
	Listening Hours per Month Average 404.2 Million in 2007	22
	Average Listening Hours per Month: 2004 - 2007	22
	Internet Music Radio and Track Plays: by Month 2007	23
	Internet Music Radio Average Listening Hours per Month: the Top Ten Sites 2001 - 2010	35
	Internet Music Radio: Top Ten Sites by Month	36
	Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks January 2002 - December 2007	38
	Internet Music Radio Listening Hours by Month: the Top Ten Sites and Networks 2002 - 2007	39
SECTION THREE		40
	AOL Radio Networks, Clear Channel Online, Yahoo Music, Pandora and Live365 were the Top Five Internet Music Radio Brands in 2007 in Total Hours Delivered	40
	Listening Hour Annual Share by Brand: 2007 Ranking	41
	Summary Music Listening Hours: by Brand 2007	42
	Annual Listening Hour Share Totals: by Brand 2007	43
SECTION FOUR		54
	Internet Music Radio Ad Billings At $80 Million in 2007	54
	Internet Music Radio Gross Ad Billings: 2003-2008	54
	Year-over-Year Internet Music Radio Ad Billings Growth: 2004 - 2008	55
	Internet Music Radio Inventory Sell Out Rates: Total Available Market	55
	Total Streaming Advertising Market Value 2003-2008	56
	Comparable Reach Analysis With Terrestrial Radio Indicates A Market With Fully Valued Potential Of $496 Million	59
	Market Maturity Comparative Analysis: Pro Forma	60
	Clear Channel Online Revenue As A Market Valuation Benchmark	61
Q & A		62
	Bid4spots	62
	Clear Channel Online	65
	.977.Com/977music	67
	Pandora	69
	Live365.Com	71

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