Accustream

CDN Growth and market share shifts: 2002 - 2006

A comprehensive analysis of the CDN provisioning segment from 2002 through 2006 with forecasts for 2006, with a special section on UGV bandwidth pricing, media player format share and historical market share estimates for the major CDNs by content category (audio and video).

A detailed analysis of gigabytes transferred pricing and market valuation models compared with 95th percentile pricing models, and why the latter has been the choice of the majority of UGV sites and networks in 2006
A site by site analysis of the emergence of Flash in content streaming in 2006, with analysis revealing a 21.9% share of the media player market compared to 50.8% for Windows Media and Real Networks at 9.3%
Bandwidth prices for streaming media (audio and video) have continued to decline over the past four years
The market value (a.k.a. commercial market value) for streaming media in the media and entertainment content segments has been growing at robust double-digit rates over the past four years
The market is worth an estimated $600 million in 2006, including direct bandwidth accounts that do not go through a CDN specialist for distribution (i.e. Yahoo, AOL and Real Networks)
Since 2002, the market has invested $1.65 billion dollars to deliver streaming media (that excludes storage, hosting, applications layering)

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Table of Contents

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TABLE OF CONTENTS:

INTRODUCTION TO CDN MARKET GROWTH AND SHARE SHIFTS 2002-2006			1
	Price per Gigabyte Transferred		1
	Retail Bandwidth Prices per Gigabyte Transferred: 2002 - 2005		1
	CDN Market Value: Retail Media and Entertainment Contracts		2
	CDN Market Value for Media and Entertainment Distribution: 2002 - 2005		3
	CDN Market Share: Video 2002 - 2005		3
	CDN Market Share Shifts: Streaming Video 2002 - 2005		4
	CDN Market Share: Audio 2002 - 2005		4
	CDN Historical Content Distribution Share: Internet Music Radio 2002 - 2005		5
SECTION ONE			6
	Commercial Market Value of CDN and Direct Bandwidth Services for Streaming Media and Entertainment between $66 and $90 Million in '02		6
		Internet Radio: Bandwidth Services Analysis and Market Size	7
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size	8
	Streaming Video Distribution Made Up Close to 60% of Total Commercial Media Services Market Value in 2002		9
		Streaming Media Bandwidth Services: Commercial Market Value 2002	10
		Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video	11
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate	11
	Bandwidth Services Market Dynamics and Trends: 2002 in Historical Perspective		12
	2002 was a Year of Pricing Model Maturation		15
	Established Brands and New Entrants Captured Streaming Video Distribution Market Share in 2002		17
		Summary Data Analysis: CDN Video Streams Delivered 2002	18
		CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories	19
		Bandwidth Provider Ranking--Video Streams Delivered 2001 ("Free" and estimated "Pay" streams)	20
	Internet Radio Distribution Totaled 914.5 Million Aggregate Tuning Hours in 2002, 43.7% through Independent Carrier Contracts		22
		Internet Radio Distribution Market Share Analysis	23
		Internet Radio Bandwidth Services Market Share Ranking	24
SECTION TWO			25
	Streaming Media Bandwidth Services Market Size and Growth Profile 2003		25
		Internet Radio: Bandwidth Services Analysis and Market Size	26
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size	27
		Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video	28
		Streaming Media Bandwidth Services: Commercial Market Value 2003	28
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2003	29
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2002	30
		Internet Radio: Backhaul Bandwidth Pricing and Cost Estimates	31
		Streaming Video: Backhaul Bandwidth Pricing and Cost Estimates	32
		Total Bandwidth Services Market Value: Retail and Wholesale	32
	Market Trends and Dynamics: 2003		33
	CDN Market Share Rankings and Streaming Media Segment Analysis 2003		35
		Video Market Segment Overview	35
		CDN Streaming Video Distribution Analysis and Market Share Break Out: 2003	36
		CDN Streaming Video Summary Table	37
		Internet Radio Segment Overview	38
		CDN Services Provider and Aggregate Tuning Hours Delivered Summary Table	39
SECTION THREE			41
	Streaming Media Bandwidth Services Market Size and Growth Profile: 2004		41
		Total Market Comparisons: Internet Music Radio and Video 2004	41
		Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video	42
		Streaming Media Bandwidth Services: Commercial Market Value 2004	43
		Total Bandwidth Services Market Value: Retail and Wholesale	44
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2004	45
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2003	45
		Internet Music Radio	46
		Internet Radio: Bandwidth Services Analysis and Market Size	47
		Internet Radio: Backhaul Bandwidth Services Market Value	48
		Streaming Video	49
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size	50
		Streaming Video: Backhaul Bandwidth Services Market Value	51
	Streaming Video and CDN Distribution Share: A Market Overview 2004		52
		CDN Streaming Video Summary Table: 2004 Share	53
		CDN Market Share: Streaming Video 2004	54
	Internet Music Radio and CDN Distribution Share: A Market Overview 2004		55
		CDN Distribution of Internet Music Radio: 2004 Share	55
		CDN Distribution Share: Internet Music Radio: 2004	56
SECTION FOUR			57
	Streaming Media Bandwidth Services Market Size and Growth Profile: 2005		57
		Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video 2005	58
		Total Streaming Media Backhaul and Retail Bandwidth Market Value: 2005	59
		Total Bandwidth Services Market Value: Retail and Wholesale	59
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005	60
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate: 2004	61
		Streaming Advertising, Music and Movie Download Bandwidth	61
		Total Bandwidth Fees: Internet Radio and Streaming Video Advertising 2005	62
		Total Download Commercial Market Value: 2005	62
		Total Retail and Backhaul Bandwidth: Streaming Advertising, Content and Download Media: 2005	63
		Streaming and Download Bandwidth Analysis 2005	64
		Internet Music Radio	64
		Internet Radio: Bandwidth Services Analysis and Market Size	66
		Internet Radio: Backhaul Bandwidth Services Market Value	68
		Internet Radio Advertising: Bandwidth Services Analysis and Market Size	69
		Internet Radio Advertising: Backhaul Bandwidth Services Market Value	70
		Streaming Video	71
		Comparison of Bandwidth Billings: Flash vs. Non-Flash Video 2005	71
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size	72
		Streaming Video: Backhaul Bandwidth Services Market Value	74
		Streaming Video Advertising: Bandwidth Services Analysis and Market Size	76
		Streaming Video Advertising: Backhaul Bandwidth Services Market Value	78
		Streaming Video Advertising: Backhaul Bandwidth Services Market Value	79
		Download Media and Entertainment	80
		Download Bandwidth Services Analysis and Market Size	81
		Download Backhaul Bandwidth Services Market Value	82
	Streaming Video and CDN Distribution Share: A Market Overview 2005		83
		CDN Streaming Video Summary Table: 2005 Share	84
		CDN Streaming Video Delivery: 2005 Ranking	85
	Internet Music Radio and CDN Distribution Share: A Market Overview 2005		86
		CDN Distribution of Internet Music Radio: 2005 Share	87
		CDN Share: Internet Music Radio Delivery 2005	88
SECTION FIVE			89
	2006 Forecast and Analysis		89
		Internet Radio: Bandwidth Services Analysis and Market Size	90
		Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006	91
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size	92
		Streaming Video: Entertainment Bandwidth Services Analysis and Market Size	93
		Download Bandwidth Services Analysis and Market Size	94
		Internet Radio: Backhaul Bandwidth Services Market Value	95
		Total Streaming Media Backhaul and Retail Bandwidth Market Value: 2006	98
		Total Download Commercial Market Value: 2006	99
		Total Streaming Media Backhaul and Retail Bandwidth Market Value: 2006	101
		Total Download Commercial Market Value: 2006	101
		Total Streaming and Download Market Value (Retail and Backhaul): 2006	101
SECTION SIX			102
	User Generated Video Beefs Up Contract Dollars and Market Visibility For CDN Services in 2006		102
		Overview	102
		Gigabytes Transferred vs. The 95th Percentile	102
		Pricing	102
		Volume vs. Rate	103
		Shared Capacity	104
		UGV CDN Market Size Worth $28 - $41 Million in '06	105
		User Generated Video Pricing and Market Analysis: 95th Percentile Estimates	106
		UGV Backhaul Bandwidth Provisioning Analysis: 2006	107
		UGV Rate Model Comparison with Gigabytes Transferred	108
		Streaming Video: Comparison UGV Content Delivery: Gigabytes Transferred Model	109
SECTION SEVEN			110
	Media Player Format Share: 2006		110
		Branded (Professional) Share:	110
		Media Player Market Share: Branded Content 2006	110
		Media Player Market Share: Video 2006	111
	Professional/Branded Content: Media Player Format Share		112
		UGV Content Category	118
		Media Player Format Share: UGV Content 2006	118

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