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CDN Streaming Media Market Share Report

This concise, data-driven report pegs the commercial market value of streaming entertainment-based audio and video content distribution at between $50 and $90 million dollars in 2002. Market pricing models examined in detail. Includes extensive database listings of bandwidth service providers and respective content contracts, yielding market share in terms of video streams served or aggregate tuning hours delivered.

This detailed report contains an analysis of:

  • The commercial market value of streaming audio and video contracts in the entertainment and media sector for 2002

  • Bandwidth provider contracts with content sites, including extensive database tracking and listing of all consumer usage-related statistics associated with those sites

  • Total video streams or aggregate tuning hours delivered by CDN services provider

  • Market trends with regard to pricing and an analysis of current market pricing models

  • Audience growth and usage trends affecting infrastructure and sales team investments

  • Q & A sessions with key executives from the CDN market segment

 

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Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  The Total Commercial Market Value for Streaming Media Distribution Services in 2002 in the Entertainment and Media Area is Estimated at Between $50 Million to $90 Million Dollars 1
  Streaming Video Distribution Makes Up Close to 60% of Total Commercial Media Services Market Value in 2002 1
    Streaming Media Bandwidth Services: Commercial Market Value 2002 2
  Established Brands and New Entrants Capture Streaming Video Distribution Market Share in 2002 3
    CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories 4
  What Bandwidth Providers Need to Know About Streaming Media Market Growth Dynamics 5
    Internet Radio Averaged 83 Million Aggregate Tuning Hours Per Month During the First Six Months of the Year 5
    Aggregate Tuning Hours – First Half 2002 6
  News, Music and Film are the Top Three Streaming Content Categories Over the Past Four Years (1999-2002) 6
    Video Streams Served by Content Category 7
    Total Video Streams Served and Content Category Comparison – 1999-2002 (half year totals only) 7
    Video Stream Growth by Content Category 8
CHAPTER ONE 9
  Sizing the Streaming Media Bandwidth Services Market for Entertainment and Information Content Distribution 9
  Commercial Market Value of CDN Bandwidth Services for Streaming Entertainment and News Content Contracts Estimated at Between $66 and $90 Million Dollars in 2002 9
    Internet Radio: Bandwidth Services Analysis and Market Size 10
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 11 Streaming Video Distribution Makes Up Close to 60% of Total Commercial Media Services Market Value in 2002 11
    Streaming Media Bandwidth Services: Commercial Market Value 2002 12
    Total Bandwidth Services Commerical Market Value: Internet Radio and Streaming Video 13
    Bandwidth Services Pricing: Audtio and Video Segment Comparison Based on Per Gigabyte Rate 14
  Bandwidth Services Market Dynamics and Trends: 2002 and 2003 14
CHAPTER TWO 17
  Bandwidth Provider Rankings and Segment Analysis 17
    2002 Was a Year of Pricing Model Maturation 17
    Established Brands and New Entrants Capture Streaming Video Distribution Market Share in 2002 18
    Summary Data Analysis: CDN Video Streams Delivered 2002 19
    CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories 21
    Bandwidth Provider Ranking – Video Streams Delivered 2001 (“Free” and estimated “Pay” streams) 22
    Bandwidth Provider Ranking--2001 23
  Streaming Video Distribution Database 24
  Internet Radio Distribution Totaled 914.5 Million Aggregate Tuning Hours in 2002, 43.7% Through Independent Carrier Contracts 56
    Internet Radio Distribution Market Share Analysis 57
    Internet Radio Bandwidth Services Market Share Ranking 58
    Internet Radio Distribution and Delivery Market Share Analysis 59
CHAPTER THREE 70
  What Bandwidth Providers Need to Know About Internet Radio Growth Occuring Across a Diverse Programming Market Place 70
    Internet Radio Averaged 83 Million Aggregate Tuning Hours per Month During the First Six Months of the Year 70
    Aggregate Internet Radio Tuning Hours 71
    Aggregate Tuning Hours – First Half 2002 71
    Aggregate Internet Radio Tuning Hours--Percent Change By Month 72
    Aggregate Tuning Hours Per Month in 2002 are Lower than 2001 by 17% During The First Half Of The Year 72
    Aggregate Average Tuning Hours per Month 73
    Internet Radio Site, Network, Channel and Aggregator Tuning Hour Ratings—Half Year 2002 74
    Content Category Analysis by Month—Half Year 2002 74
CHAPTER FOUR 80
  What Bandwidth Providers Need to Know about Content Category Growth in the Video Segment 80
    Streaming Video Audience Growth and Content Category Analysis: 1999 Through First Half 2002 80
    Streaming Content Category Definitions 80
    Broadband Streams are now Forecast to Make Up 62.9% of Total Video Streams Accessed in 2002 81
    Narrowband and Broadband Streams Accessed Comparsion 82
    Broadband and Narrowband Video Stream Growth Rate Comparison 82
    News, Music and Film are the Top Three Streaming Content Categories Over the Past Four Years (1999-2002) 82
    Video Streams Served by Content Category 83
    Total Video Streams Served and Content Category Comparison – 1999-2002 (half year totals only) 83
    All Content Categories Have Grown Substantially in Size Over the Past 4 Years 84
    Video Stream Growth by Content Category 84
    Top Categories in 2002 Are News, Film and Music 85
    Video Streams by Category – 2002 Half Year 85
    Total Half Year Film Streams Grew by 51% In 2002 85
    Total Half Year Film-Related Streams Served 86
    Total Half Year Film-Related Video Streams Served 86
    The Growth in Film Trailers Accessed Online has Been Dramatic Over the Past Four Years, with Top Films Generating Tens of Millions of Accesses 87
    Top Streaming Video Movie Trailers 87
    Content Category Analysis by Month--Half Year 2002 88
    Internet TV Streams Contract During the First Half Of 2002 as Sites Shutter or Move to Subscription Models 93
    Total Half Year Internet TV Streams Served 93
    Total Half Year Internet TV Streams Served Comparison 93
    Internet Television 94
    News and Information Streams Grew by 122% in the First Half of 2002 Compared to First Half 2001 99
    Total Half Year News and Information Streams Served 99
    Total Half Year News and Information Streams Served Comparison 100
    News, information, business and finance 100
    General Entertainment Streams Grew by 88% During the First Half of 2002, Driven Primarily Cable TV Brands Offering Video on Their Web Sites 106
    Total Half Year General Entertainment Streams Served 106
    Total Half Year General Entertainment Streams Served Comparison 107
    General Entertainment 107
    Sports Streams Grew by 81.6% During the First Half of 2002 Comprared to 2001 112
    Total Half Year Sports Streams Served 112
    Total Half Year Sports Streams Served Comparison 113
    Sports 113
    Music Video Streams Grew by 51.3% During the First Half of 2002; Music Video Streams Were Accessed 359.3 Million Times During the First Half of 2002 118
    Total Half Year Music Video Streams Served 118
    Total Half Year Music Video Streams Served Comparison 119
    Music videos, concerts and events 119
  The Top Ten Streaming Video Sites by Month — January Through June — 2001 and 2002 124
    Video Views on the Top Ten Streaming Sites Grew by an Average of 126.9% in 2002 Compared to 2001 124
    Video Views on the Top Ten Streaming Sites--2001 vs. 2002 124
    Total Half Year Video Streams Served 125
    Video Views On The Top Ten Sites Have Continued To Grow Into The Summer Months Of 2002 125
    The Top Ten Site Total Views – 2001 and 2002 126
    Top Ten Sites: Total Video Views 126
    Total Video Streams Served Per Month Averaged 303 Million Streams Per Month In The First Half Of 2002 127
    Avg. Video Streams Served Per Month 127
    The Top Ten Streaming Video Sites Exhibit Both Brand and Content Category Diversity 127
    Top Ten Streaming Video Sites and Destinations 129
    Top Ten Streaming Video Sites, Networks, Channels and Destinations 130
    The Top Ten Streaming Video Sites and Networks 131
    Top Ten Stream Video Sites, Destinations and Networks 132
    The Top Twenty Streaming Video Sites and Destinations 132
CHAPTER FIVE 134
  CDN Executive Q & A: Market Development and Bandwidth Product Positioning in 2002 134
    Aerocast

134

    Akamai Technologies 137
    Blue Falcon Networks 139
    Pro-Forma Bandwidth Pricing Model with Blue Falcon Solution 140
    Centerspan Communications 142
    DVLabs 146
    Limelight Networks 149
    Loudeye Technologies 151
    Loudeye Targeting Over-The-Air Broadcasters with Private Label Internet Radio Solution 154
    Activate Bandwidth Traffic Growth 154
    Speedera 155
  Post E-Media Acqusition, SMC to Focus on the Enterprise Segment 158
    Custom Applications and Personalized Customer Service 158
    Cisco Media Network Operating an Enterprise Level CDN and Production Studio 159
    Cisco Media Network Data Traffic 159
    Cisco’s Feedroom 161

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