Accustream

Streaming Media Market Report: Half Year 2002 Growth Analysis

Top line results from Streaming Media Market Report: Half Year 2002 Growth Analysis, the latest market study by AccuStream iMedia Research shows that:

Online audiences during the first six months of 2002 accessed a total of 1.822 billion video streams across film, Internet TV, news, information, finance, general entertainment, sports and music content categories, 65% higher than the first half of calendar year 2001
Growth has been substantial, but less than the 81.1% rate of growth originally forecast at the beginning of 2002, based on then current usage trends
Slower growth is due primarily to the move of major content and streaming brands like CNN.com, CNET and others to subscription models, and a more measured approach to stream growth by management to keep expenses in check
Based on current run rate projections, total video streams accessed in 2002 are forecast to reach 3.7 billion streams
Based on a run rate analysis of the first six months of streaming in 2002, broadband video streams are now forecast to make up 62.9% of the 3.7 billion streams accessed during the year
The comparable figure in 2001 was 51.7%
The comparable figure in 2000 was 38.9%

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Table of Contents

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TABLE OF CONTENTS:

EXECUTIVE SUMMARY			1
	Half Year 2002 Video Streams Grew By 65% To 1.82 Billion Streams		1
	Full Year 2002 Video Streams Accessed Now Forecast To Reach 3.7 Billion Streams		1
		Total Streams Served: Narrowband And Broadband 1999-2004	2
	Broadband Streams Are Now Forecast To Make Up 62.9% Of Total Video Streams Accessed In 2002		2
		Narrowband And Broadband Streams Accessed Comparsion	2
	Top Categories In 2002 Are News, Film And Music		3
		Video Streams by Category – 2002 Half Year	3
	Video Views On The Top Ten Streaming Sites Grew By An Average Of 126.9% In 2002 Compared To 2001		4
		Video Views On The Top Ten Streaming Sites--2001 Vs. 2002	4
	Total Video Streams Served Per Month Averaged 303 Million Streams Per Month In The First Half Of 2002		5
		Average Video Streams Served per Month	5
	Internet Radio Averaged 83 Million Aggregate Tuning Hours Per Month During The First Half Of 2002		5
		Aggregate Internet Radio Tuning Hours	6
	Aggregate Tuning Hours Per Month In 2002 Are Lower Than 2001 By 17% During The First Half Of The Year		6
		Aggregate Average Tuning Hours per Month	7
	History And Analysis Of The Streaming Video Market Segment From 1998-2002		7
		1998	7
		1999	8
		2000	8
		2001	9
		2002 and Beyond	10
CHAPTER ONE			11
	Streaming Video Audience Usage Dynamics – Historical and First Half 2002 Analysis		11
		Half Year 2002 Video Streams Grew by 65% to 1.82 Billion Streams	11
		Total Half Year Video Streams Served	11
		Total Half Year Video Streams Served - Chart	12
	Full Year 2002 Video Streams Accessed Now Forecast To Reach 3.7 Billion Streams		12
		Total Streams Served: Narrowband And Broadband 1999-2004	13
		Total Video Streams Served Annually	13
	Broadband Streams Are Now Forecast To Make Up 62.9% Of Total Video Streams Accessed In 2002		13
		Narrowband And Broadband Streams Accessed Comparsion	14
		Percent Broadband Video Streams Served	14
	Narrowband Streams Are Forecast To Grow By 10% In 2002 To 1.37 Billion Streams Accessed		14
		Narrowband Streams 1999-2004 (In Mil.)	15
		Narrowband Video Streams Served Annually	16
	Broadband Streams Growing At 75% In 2002; Made Up 63.7% Of Total Streams Accessed During The First Six Months Of 2002		16
		Broadband Streams 2000-2002 (In Mil.)	16
		Broadband Video Streams Served Annually	17
		Broadband and Narrowband Video Stream Growth Rate Comparison	17
	Broadband Users Viewed An Average Of 8.9 Streams Per Month Per Unique User During The First Six Months Of 2002		18
		Broadband Streams Per Unique User	18
		Broadband Streams Accessed per Unique User – 2000 through First Half 2002	19
		Streams Served Per Unique User: Broadband Usage Index First Half 2002	20
		Total Streams Accessed Per Unique User Per Month Grew By 69% During The First Half Of 2002	23
	Total Streams Served To Unique Site Visitors		23
CHAPTER TWO			25
	Streaming Video Audience Usage Analysis By Content Category Type—1999 Through Half Year 2002		25
	Streaming Content Category Definitions		25
		Film	25
		Internet Television	25
		News & Information	25
		General Entertainment	26
		Sports	26
		Music	26
	News, Music And Film Are The Top Three Streaming Content Categories Over The Past Four Years (1999-2002)		26
		Video Streams Served By Content Category	27
		Total Video Streams Served and Content Category Comparison	27
	All Content Categories Have Grown Substantially In Size Over The Past 4 Years		28
		Video Stream Growth by Content Category	28
	Top Streaming Categories In 1999 Were Music, Sports And News		29
		Video Streams by Category – 1999 Full Year	29
	Top Streaming Categories In 2000 Were Music, News And Film		30
		Video Streams by Category – 2000 Half Year	30
	Top Streaming Categories In 2001 Were Music, News And Film		31
		Video Streams by Category – 2001 Half Year	31
	Top Categories In 2002 Are News, Film And Music		31
		Video Streams by Category – 2002 Half Year	32
	Total Half Year Film Streams Grew By 51% In 2002		32
		Total Half Year Film-Related Streams Served	32
		Total Half Year Film-Related Video Streams Served	32
	The Growth In Film Trailers Accessed Online Has Been Dramatic Over The Past Four Years, With Top Films Generating Tens Of Millions Of Accesses		33
		Top Streaming Video Movie Trailers	34
		Content Category Analysis By Month--Half Year 2002	35
	Internet TV Streams Contract During The First Half Of 2002 As Sites Shutter Or Move To Subscription Models		41
		Total Half Year Internet TV Streams Served	41
		Total Half Year Internet TV Streams Served Comparison	42
		Internet Television	43
	News And Information Streams Grew By 122% In The First Half Of 2002 Compared To First Half 2001		47
		Total Half Year News And Information Streams Served	47
		Total Half Year News And Information Streams Served Comparisons	48
		News, Information, Business And Finance	49
	General Entertainment Streams Grew By 88% During The First Half Of 2002, Driven Primarily Cable TV Brands Offering Video On Their Web Sites		54
		Total Half Year General Entertainment Streams Served	54
		Total Half Year General Entertainment Streams Served Comparison	55
		General Entertainment	56
	Sports Streams Grew By 81.6% During The First Half Of 2002 Compared To 2001		61
		Total Half Year Sports Streams Served	61
		Total Half Year Sports Streams Served Comparison	62
		Sports	63
	Music Video Streams Grew By 51.3% During The First Half Of 2002; Music Video Streams Were Accessed 359.3 Million Times During The First Half Of 2002		68
		Total Half Year Music Video Streams Served	68
		Total Half Year Music Video Streams Served Comparison	69
		Music Videos, Concerts and Events	70
CHAPTER THREE			74
	Analysis Of The Top Ten Streaming Video Sites By Month—January Through June—2001 And 2002		74
	Video Views On The Top Ten Streaming Sites Grew By An Average Of 126.9% In 2002 Compared To 2001		74
		Video Views On The Top Ten Streaming Sites--2001 Vs. 2002	74
		Total Half Year Video Streams Served	75
	Video Views On The Top Ten Sites Have Continued To Grow Into The Summer Months Of 2002		75
		The Top Ten Sites Total Views – 2001 and 2002	76
		Top Ten Sites: Total Video Views	76
	Total Video Streams Served Per Month Averaged 303 Million Streams Per Month In The First Half Of 2002		77
		Avg. Video Streams Served Per Month	77
		The Top Ten Streaming Video Sites Exhibit Both Brand And Content Category Diversity	77
		Top Ten Streaming Video Sites And Destinations	79
		Top Ten Streaming Video Sites, Networks, Channels And Destinations	80
		The Top Ten Streaming Video Sites And Networks	81
		Top Ten Stream Video Sites, Destinations And Networks	82
		The Top Twenty Streaming Video Sites And Destinations	83
	The Top Ten Streaming Video Sites During The First Half Of 2001 Was Represented By Independent And Major Media Content Brands		84
		Top Ten Streaming Video Sites--January 2001	84
		Top Ten Streaming Video Sites--February 2001	85
		Top Ten Streaming Video Sites--March 2001	86
		Top Ten Streaming Video Sites--April 2001	87
		Top Ten Streaming Video Sites--May 2001	88
		Top Ten Streaming Video Sites--June 2001	89
CHAPTER FOUR			90
	Analysis Of The Top Streaming Internet Audio Sites, Destinations, Aggregators And Channels: First Half 2002		90
	Internet Radio Averaged 83 Million Aggregate Tuning Hours Per Month During The First Half Of 2002		90
		Aggregate Internet Radio Tuning Hours	90
		Aggregate Tuning Hours – First Half 2002	91
		Aggregate Internet Radio Tuning Hours – Percent Change by Month	91
	Aggregate Tuning Hours Per Month In 2002 Are Lower Than 2001 By 17% Durning The First Half Of The Year		92
		Aggregate Average Tuning Hours per Month	92
	Clear Channel Tuning Hour Growth Indicates How Quickly Offline Broadcast Brands And Capture Audience Share		92
		Clear Channel Worldwide: Tuning Hour Growth--First Half 2002	93
		Clear Channel Worldwide: Tuning Hour Growth--First Half 2002	93
		Clear Channel Worldwide: Aggregate Tuning Hour Growth--First Half 2002	94
	Live365 Averaged 7.8 Million Aggregate Tuning Hours Per Month During The First Half Of 2002		94
		Live365: Tuning Hour Growth--First Half 2002	94
		Live365: Aggregate Tuning Hours--First Half 2002	95
	Radio Free Virgin Establishing A National And International Internet Radio Brand		95
		Radio Free Virgin: Tuning Hour Growth--First Half 2002	95
		Virgin Radio – Tuning Hour Growth in 2002	96
	Internet Radio Site, Network, Channel And Aggregator Tuning Hour Ratings—Half Year 2002		97
		Content Category Analysis By Month—Half Year 2002	97

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