Accustream Research

Virtual Video Viewing 2014 – 2017: User Demand and Exhibition Transition

Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report.

This report contains multi-year forecasts made possible by methodically plumbing exclusive databases spanning years 1999 – 2013 to plot a series of sine waves that reveal adoption trends and inform predictive analytics models.

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Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016

Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem.

This due diligence level sector analytics report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding advertising revenue.

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Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics

Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.

Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube’s channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.

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Internet Video 2011 - 2014: View, Share, Site and User Analytics

Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year.

Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, according to this comprehensive usage analytics report.

This video sector report presents rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014.

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Internet Music Radio and Track Play Growth 2012 - 2014: Listening and Monetization Analysis

Internet music radio and track play listening hours rose 50.5% in 2011 to over 1.3 billion monthly, while monetization initiatives (advertising and subscription) advanced 64.3%, according to this in-depth sector analytics report

This sector research report details how the market’s forward momentum accelerated in 2010, delivered strong usage and monetization results in 2011 which continue unabated in 2012. For the first time, sector revenue growth outpaced that of radio and track play listening hour growth.

The sector achieved $293.7 million in gross media spend (all format executions, including audio, video and display), with another $171.7 million in subscription revenue. The total market is forecast to rise 78% in 2012.

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UGC Video, Library Share Analyses and Pre Roll Media Spend 2010 – 2012

UGC video sites, networks, channels and brands generated in excess of 230 billion domestic (U.S.) views in 2010, up 146.9% over the previous year. Meanwhile, advertisers stepped up, wading into market with some $426 million in pre roll ad spend made across the entire UGC video segment. The report details the growth and maturation of UGC video from 2005 through 2010, with view forecasts carried out to 2012.

Combined, UGC and pro video views passed the 302 billion mark in 2010. UGC video surpassed pro video views in 2007. While mainstream advertisers were initially reluctant buy the segment, media planners have clearly taken notice of the growth in both volume and unique users. The report examines UGC libraries in depth, and breaks out viewing share by content category for major sites. YouTube is not only the largest UGC video site (and largest video viewing destination online, it’s also the largest pre roll advertising network.

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Pro Online Video 1999 – 2014: Consumption and Category Share Analytics

Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007. This research report presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.

Based on extensive usage data spanning thirteen years (1998 – 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.

Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5% of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).

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Pro and UGV Viewing Share Analytics: 2005 - 2009

UGV and professionally produced, distributed and syndicated video combined rose 35.9% in 2009, generating 93.2 and 49.1 billion views respectively. UGV views grew by 47.8%, while the growth figure for pro video was 18.1%.

UGV views surpassed professional counterparts in mid 2007, driven in part by longer viewer engagement resulting in more views per site per month. In 2009, for example, UGV sites averaged 27.1 views per unique user per month per site, when matched against a 4.1 comparable on professional sites.

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Pro Online Video: View Analytics and Category Share

Professionally produced, hosted or syndicated online media and entertainment video views increased by 18% in 2009 to 49.1 billion. This research report provides rigorous analytical explanation and detailed graphical illustrations of historical and market growth forecasts to 2014 based on extensive AccuStream data sets spanning 1998 – 2009, compiled and sorted by month, site, brand, event, affiliate partners, channels and aggregation services.

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UGV Library Share Shifts 2005 - 2009

User Generated Video (UGV) libraries analyzed by category have exhibited consistency, resiliency and significant evolution over the past five years, with comedy/funny, music and entertainment as the leading view generators.

Within each brand’s video vault, distinct category specialties and leadership positions have emerged, with publishing initiatives keenly focused on entertaining mainstream and highly targeted audiences. This report is a comprehensive comparative analysis of brands and their libraries.

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Pro Online Video Views: 1998 - 2012

Demand for professionally produced and distributed online video continued unabated in 2008, with cumulative volume advancing 24.3% to 41.6 billion views. Over the past ten years, audiences have accessed 142.7 billion pieces of professionally produced, brand-hosted and distributed video.

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Online Music Spins and Media Spend: 2003 - 2012

Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported cumulative hours improved by 46.1% to $84 million (including video placements) over the 12-month frame.

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Professional and UGV Market Size 2005 - 2008: Views, Category and Brand Share Analysis

Professional video (launched on brand operated or affiliated sites) and User Generated Video (user, semi pro and professional content delivered on hosting networks) combined are forecast to culminate a four-year growth period (2005 - 2008) with a total 192.6 billion views.

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Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand

Music radio online (live streaming channels and individual track plays) generated 4.85 billion listening hours in 2007, up 26.1% over 2006. Listening hours averaged 404.2 million hours per month (excluding downloads), compared to a 320.5 million hour average in 2006, including leading music subscription services such as Napster, Yahoo Music and Rhapsody.

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Online Video 2007 - 2011: Views, Category Share and Usage Analytics

Online video views (streams and progressive downloads) delivered through professional content sites increased 50.3% in 2007 to 33.5 billion. The entertainment category experienced the highest rate of growth in 2007 compared to 2006, running up 216.3%. In entertainment and television, large media brands are enjoying a period of ascendance powered by broadband properties (or personalities) associated with Disney, Viacom, CBS, ABC, Fox, Time Warner, Comcast and NBC, among others.

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User Generated Video 2005 - 2008: Mania Meets Mainstream

User Generated Video scored 22 billion views in 2007, up 70% over 2006. The report's detailed data sets and analyses illustrate how UGV library management is crucial to maintaining brand and entertainment value. Almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before.

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Streaming Media Growth and Content Category Share: 2006 - 2010

Streaming video once again turned in a substantial growth year in 2006, driven by an expanding library of high production value content from major networks and channels, broadband extensions of general entertainment and information network content and driven up by the appetite for streaming audio and video content by an increasingly savvy group of broadband users.

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User Generated Video 2006 - 2007: Mania and Myth

UGV shot into prominence in 2006 with new sources content, a unique distribution stage and pent up viewer demand for content that formally resided on the edge of the counter culture experience, but became a pop culture phenomenon. But meteoric broadband successes can cut both ways, and the market is showing clear signs of maturation. This report offers detailed usage, trending data and audience analysis for UGV sites including Yahoo Video, Ebaumsworld, YouTube, MySpace, Guba, Grouper, Sharkle, Break.com, Revver.com, Google Video, Metacafe, Clipshack, ManiaTV!, Heavy.com and others.

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Internet Music Radio 2001 - 2006: The Brands and the Beat Go On

A comprehensive analysis of Internet Music Radio, it's early evolution, decline in 2002 followed by a steady rise to a sophisticated media offering with over 300 million hours of listening done per month on the top ten sites, some 700,000+ average quarterly hour listeners (AQH) and 2.4 million subscribers to various online radio services.

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Streaming Video 1998 - 2010: March To Mainstream

Video streams have grown from 284.6 million served in 1998 to 18 billion served in 2005. The report traces the evolution of video online from its very beginnings, with events such as the Internet baby birth in 1998, open heart surgeries, Space Shuttle launches and a scattering of music and news programming. This report is an anthology, chronology and forecasting resource, with extensive and complete eight year-over-year comparative analysis by site, network, content category, media brand and bit rate.

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Streaming Media Market Growth: 2005 - 2010

This report provides a detailed data and audience analysis of the year in streaming media 2005, with usage metrics and share metrics across key content categories such as music, news, sports, entertainment, Internet TV, movies and Internet music radio.

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Broadband Streaming Video: Viewer Metrics and Market Growth Analysis 2000 - 2004

Video streams viewed at broadband rates by high-speed users (at home and work) have, within a span of three years, experienced rapid growth and now account for close to 80% of total views.

This report examines in detail the audience and user metrics of broadband video online from 2000 through 2004 YTD, with comparisons to narrowband streaming video consumption from 1998 through 2004.

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Broadcast and Cable TV Network Brands Inside Streaming Media: A Market Share Analysis: 2001-2003

A data-driven, market share analysis of broadcast and cable TV brands and their respective share of broadband and narrowband streaming media.

From ABC News, ESPN, FOX, MTV to Discovery and more, this report breaks out what broadcast and cable TV brands have captured broadband and streaming media market share and what ones have not.

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Streaming Media 2003: Brand, User and Audience Share Analysis

A comprehensive streaming media usage and audience analysis and market share report.

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Streaming Media 2004 - 2007: Market Development and User Data Analysis

Streaming Media (Internet Radio and video) exhibited strong growth in 2004, with both Internet-only and major offline brands capturing share in this growing on-demand broadcast segment. This report looks at usage data by site, network, channel, aggregator and combines that with in-depth historical usage data to provide accurate forecast and trend analysis across multiple content categories, including film, music, TV, general entertainment, sports and news.

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